Pepe the frog started as an inconspicuous frog in a comic in the early 2000s. Little did the actual author know that a few years later the little frog would become a dominant icon the alt right grassroots movement.
Today, Pepe is as powerful of an icon as he has ever been. Pepe is not just a meme. Pepe is the symbol for a resurgent political culture.
A Pepe for the future
However, in order for Pepe to become an even stronger force in the political landscape of the USA, he needs to represent a wider swath of Americans.